Fedde Le Grand from Utrecht, Netherlands, started out early, becoming a DJ as teenager. He is one of the brainsehind the Sneakerz concept, creating the formula: different venues with three areas throughout the Netherlands, all with their own sound, and a chance given to upcoming talent performing together with famous DJs. Sneakerz started off at 'De Rechter' in Eindhoven and it has grown into one of the most popular clubbing nights('Panama' in Amsterdam, 'T Paard van Troje' The Hague or Sneakerz@The Beach in Scheveningen and Bloomingdale).
Besides DJing and organising club nights, Fedde has been producing since 2001. With the release of Put Your Hands Up 4 Detroit Fedde became known to the world. At the end of the Summer 2006 the track won the award '#1 summer anthem of Ibiza'. At the Winter Music Conference in Miami Fedde took home three International Dance Music Awards: Best Breakthrough Solo Artist, Best Breaks/Electro Sound and Best Underground House Track. He also won two Danish Deejay Awards and the Australian MTV Award.
Eminem’s Detroit based hip-hop crew D12 created a vocal version over 'Put Your Hands Up 4 Detroit’ released early 2007.
The music video is directed by Marcus Adams. It features a Kubrick type of science lab where gynoid technicians (Aimee Bramall, Emma Wharton, Lauren Ridealgh and Anchelique Mariano) create multiple androids (Spanish dance student Arran García). For every android they create they test its reaction to the gynoids stripping, the first android has a meltdown, the second flirts with a male doctor (a cameo of Fedde le Grand) instead of looking at the girls. The third time it works, but he discovers that he is a robot instead of human so he escapes, causing a system shutdown protocol to be activated, shutting down everything including him and the gynoids. The video was filmed in the vacant offices of what used to be the headquarters of the Safeway supermarket chain at Hayes/Hillingdon, London. The building in which the android is built was the mainframe operations room, refurbished by the supermarket before its demise, at an estimated £5 million. The rest of the video is shot in the building, known as Safeway 2, formally holding IT functions. It is now used by Rackspace hosting.
Fedde Le Grand - Put Your Hands Up for Detroit (2006)
UK#1, ES#1, FIN#1, HUN#1, RUS#1, IRL#3, NL#4, DK#5, AUS#8, BE#14, FR#34, SWE#44, DE#78
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